Sabine Brunswicker Dissertation Format

Nearly every country seeks to have a creative economy, because innovative products and services command the consumer’s attention. Furthermore, the B2B market also seeks novel products and services in in order to improve its efficiency and effectiveness. Ricardo’s law of comparative advantage is no longer solely based on natural advantage (e.g., gold mines), because a creative country (e.g., Singapore) can exploit digital technology and human skills to establish a comparative advantage.

Digital technology is generally seen as the driver of innovation and prosperity, playing multiple roles in designing a creative economy. It can, for example, (1) be built into products and services to improve their usefulness, such as the phone that became smart (2) drive the development of range of autonomous and artificially intelligent products, such as driverless cars, (3) support a sharing economy where resource utilization is raised and customer service improved, and (4) accelerate the creative process through digital communication channels and tools, such as 3D printing, that enable rapid experimentation and product prototyping. Moreover, due to its generative nature, it can alter old business models for example by replacing by multi-party platform models and developing industry cross-overs, yielding radical changes of development and consumption patterns.

Countries can invoke policies that support the development of a creative economy, and many have tried to emulate Silicon Valley and other centers of innovation, but ultimately the creative products and services come from digitally-oriented companies. Many questions are raised by intended policies to promote this new economy, including how do countries and companies jointly design a creative environment, and how important is digital technology in stimulating creativity. The 2017 theme track welcomes all types of research papers that offer novel ideas and practical/actionable solutions for how digital technology can fashion a create economy.

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