Htc Case Study Analysis For Education

Case | HBS Case Collection | May 2012 (Revised September 2012)

HTC Corp. in 2012

David B. Yoffie, Juan Alcacer and Renee Kim

After 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC's transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and complex environment. Apple's lead in the smartphone and tablet markets, the acquisition of Motorola by Google, the Microsoft-Nokia alliance, the rise of Samsung, and the extensive patent wars - each raised questions about how HTC could continue its upward trajectory. In a rapidly evolving and increasingly competitive market, what would a sustainable differentiation strategy look like for HTC? How could HTC, a historically innovative company, compete in the tablet market? And how could it weather - and mitigate - the patent wars?

Keywords: corporate social responsibility; telecommunications; technological innovation; brand management; economies of scale and scope; market positioning; intellectual property management; Technological Innovation; Hardware; Competitive Strategy; Innovation and Invention; Patents; Product Positioning; Telecommunications Industry; Taiwan;

Citation:

Yoffie, David B., Juan Alcacer, and Renee Kim. "HTC Corp. in 2012." Harvard Business School Case 712-423, May 2012. (Revised September 2012.)  View Details
This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School strategic management case study by David B. Yoffie and Renee Kim on Taiwan-based HTC Corp., the world’s fourth largest smart-phone manufacturer. The case focuses on HTC’s competitive strategy and its efforts to emerge as a global brand against big name established players such as Apple, Samsung and Nokia. The paper includes problem definition, problem analysis with Five Forces and SWOT, discussion of alternatives, recommendation and outline of implementation plan. APA Style, 12 pages, 8 footnotes, 5 bibliographic sources.
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TAGS: Harvard business case study case solution, HTC brand management, corporate strategy market positioning competitive analysis, iphone, smart phones, mobile phones, droid

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